Slogans And Statements ‘Key Menswear Trend’

Paris Menswear Fashion Week wrapped up recently, with the industry now turning its attention to London Fashion Week in February. But a number of key trends were identified for next autumn/winter on the catwalks in the French capital.

Among them is the use of slogans, statements and even single words on garments to make an impact.

Writing for the Evening Standard, Simon Chilvers highlighted the Lanvin catwalk where one of the models wore a thick football scarf featuring the word ‘Nothing’.

He also pointed to Valentino’s slogan – “Beauty is a birthright, reclaim your heritage” – which appeared on the designer’s baseball caps and high-end coats.

Balenciaga is another fashion house getting in on the ‘clothes with writing’ trend, with some of its models wearing branded items, and a T-shirt featuring the word “Believe” on the front and “In Something Bigger” on the back.

Meanwhile, the Guardian also picked up on the trend, showcasing Louis Vuitton’s catwalk, where some of the models toted bags featuring the word ‘Supreme’.

The newspaper also showcased the Etudes range, titled Never Mind, where models wore over-sized football scarves with the collection name emblazoned on them.

But what if you can’t stretch to a creation from one of the world’s most foremost designers? Well fear not, as there are plenty of ways to get involved in this trend without breaking the bank.

One option, which also allows you to pick up an item of clothing with something deeply personal written on it, is to design your own T-shirt. A screen printing service can give you all the creative freedom you want, and ensure you turn heads for all the right reasons when you step out in your customised clothing.